- especially considering more than half of purchase decision are made at the shelf
Packaging is the forgotten hero of food marketing
vendl attracts the consumers attention at the supermarkets’ shelf. At the same time vendl allows the buyer to enjoy wheat beer in any situation where there was no glas before. Such as barbecue with friends, private get-to-gethers, hiking and outdoors.
vendl is leight weight and unbreakable. Therefore perfectly suited for use cases with high safety requirements. Both the light weight and the cease of the tapping makes vendl a solution for large scale events, in airplanes or on cruise liner.
In export markets the wheatbeer culture cannot be lived as in Germany due to the missing glas. vendl is a unique marketing and sales tool for export marktes since the feeling of german beergarden culture can be exported.
Gaining market share from competition and developing new export markets.
To survive such a competetive environment, the right brand positioning is core.
The current trend is going towards new recipes and new packaging solutions to foster further growth. Vendl can support you to succesfully tackle those challenges.
vendl differentiates your product with regard to the packaging as well as use cases
At the point of sales vendl attracts the consumers attention next to other packaging solutions
The consumer has the choice between normal bottle use and glas experience. It is a clear differentiation from your competition
It meets the current life style of convenience and attracts new consumer groups