Markets | vendl
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Packaging is the forgotten hero of food marketing
- especially considering more than half of purchase decision are made at the shelf

Sales channels vendl

vendl opens new markets for wheat beer, that so far only were supplied by other beer and beverages. At the same time vendl strengthens the position in exsting markets.

  • Outdoors

    Enjoy your wheatbeer with friends at the lake, in the park or picknicking in the nature.

  • At home

    Relax at home while having your perfect drafted beer without the enoying washing.

  • Private events

    From now on you always have enough glasses for everyone.

  • Export

    Everywhere around the world the same drinking experience as in a beergarden.

  • Sport

    You like sports? Isotonic whatbeer from a light an unbreacable glas.

  • Large scale events

    No more waiting time at the next concert and no spillage. Not that difficult.

vendl attracts the consumers attention at the supermarkets’ shelf. At the same time vendl allows the buyer to enjoy wheat beer in any situation where there was no glas before. Such as barbecue with friends, private get-to-gethers, hiking and outdoors.

vendl is leight weight and unbreakable. Therefore perfectly suited for use cases with high safety requirements. Both the light weight and the cease of the tapping makes vendl a solution for large scale events, in airplanes or on cruise liner.

In export markets the wheatbeer culture cannot be lived as in Germany due to the missing glas. vendl is a unique marketing and sales tool for export marktes since the feeling of german beergarden culture can be exported.

The current wheatbeer market

The sales of wheat beer in Germany stagnates since several years. The current market conditions are characterised by high competition

Wheatbeer market development from 2012 – 2015 in thousand hl*

National + 3,92% p.a.
Export + 22,8% p.a.
2012
10.200
2013
10.600
2014
10.400
2015
10.600
2012
2000
2013
2300
2014
2800
2015
3700

*Source: BRAUWELT Nr. 23 (2016), Nr. 29 (2015), Nr. 32 (2014), Nr. 16 (2013)

There are two primary growth drivers in the industry

Gaining market share from competition and developing new export markets.
To survive such a competetive environment, the right brand positioning is core.

The current trend is going towards new recipes and new packaging solutions to foster further growth. Vendl can support you to succesfully tackle those challenges.

OF PURCHASING DECISION ARE MADE AT THE SUPERMARKET SHELF60%
DO NOT DRINK WHEATBEER FROM THE BOTTLE70%
WOULD CHANGE THE BRAND FOR A WHEATBEER TO-GO67%
POTENTIAL MARKET GROWTH VIA VENDL12%

Unique Positioning

vendl differentiates your product with regard to the packaging as well as use cases

At the point of sales vendl attracts the consumers attention next to other packaging solutions

The consumer has the choice between normal bottle use and glas experience. It is a clear differentiation from your competition

It meets the current life style of convenience and attracts new consumer groups

Consumer Willingness to pay
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